EconomyUp - Pelliconi, how a big company innovated using a startup method.

The Startup Intelligence Observatory has analyzed the Flower Cap case: the innovation process of the crown cap, a product that never changed in 100 years. To do so, the company has adopted a set of methodologies used by startups to develop sustainable businesses in contexts of uncertainty: the Lean Startup method. Click here to read the full article. (The article is available only in Italian).